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SalesIntel vs Disburse for Finding B2B Decision-Makers

18 min readLachlan McBride White

Finding the right company is only half the job.

The harder question is often:

Who should we actually speak to?

SalesIntel and Disburse can both help businesses identify B2B decision-makers, but they approach the problem differently.

SalesIntel combines B2B contact data with:

  • Human verification

  • Firmographics

  • Technographics

  • Buyer intent

  • Account intelligence

  • CRM enrichment

  • Research on Demand

Its platform is particularly suited to larger GTM teams that want to understand entire buying committees, not just individual contacts.

Disburse takes a more flexible approach.

You can:

  • Find one specific person

  • Describe the decision-maker you want in natural language

  • Find several personas at an account

  • Enrich a list you already have

  • Find companies similar to good customers

  • Identify relevant people inside those companies

  • Use the Chrome extension

  • Connect through REST

  • Connect through MCP

  • Use B2B data inside AI workflows

The short answer: SalesIntel is a strong choice if your team wants verified contact data combined with technographics, intent, account intelligence and human research.

Disburse is likely the better fit if you want a simpler and more flexible way to identify the right people, especially if natural-language search, enrichment, AI workflows, APAC prospecting and high data volumes matter.

SalesIntel vs Disburse at a glance

Feature

Find one specific person

  • Disburse:

    Yes

  • SalesIntel:

    Yes

Find decision-makers by role

  • Disburse:

    Yes

  • SalesIntel:

    Yes

Find multiple personas at an account

  • Disburse:

    Yes

  • SalesIntel:

    Yes

Find companies

  • Disburse:

    Yes

  • SalesIntel:

    Yes

Natural-language search

  • Disburse:

    Yes

  • SalesIntel:

    More filter-led

Business emails

  • Disburse:

    Yes

  • SalesIntel:

    Yes

Phone numbers

  • Disburse:

    Yes

  • SalesIntel:

    Yes

LinkedIn URLs

  • Disburse:

    Yes

  • SalesIntel:

    Yes

Enrich existing contacts

  • Disburse:

    Yes

  • SalesIntel:

    Yes

CSV enrichment

  • Disburse:

    Yes

  • SalesIntel:

    Yes

Similar-company discovery

  • Disburse:

    Yes

  • SalesIntel:

    Yes

Find personas at similar companies

  • Disburse:

    Yes

  • SalesIntel:

    Yes

Chrome extension

  • Disburse:

    Yes

  • SalesIntel:

    Yes

REST / API access

  • Disburse:

    Yes

  • SalesIntel:

    Yes

MCP

  • Disburse:

    Yes

  • SalesIntel:

    Not a core native offering

AI workflows

  • Disburse:

    Yes

  • SalesIntel:

    More API and platform-led

Human-verified contact data

  • Disburse:

    Not positioned around manual verification

  • SalesIntel:

    Yes

Technographics

  • Disburse:

    Company data available

  • SalesIntel:

    Major strength

Buyer intent

  • Disburse:

    Not a core feature

  • SalesIntel:

    Yes

Research on Demand

  • Disburse:

    No

  • SalesIntel:

    Yes

Best suited to

  • Disburse:

    Flexible decision-maker discovery and enrichment

  • SalesIntel:

    Verified decision-maker data inside a deeper sales intelligence platform

What does finding the right B2B decision-maker actually involve?

Sometimes the answer is obvious.

You need:

  • The CFO

  • The founder

  • The Head of Sales

But many B2B purchases involve several people.

A software deal might include:

  • An economic buyer

  • A department head

  • A technical evaluator

  • A user champion

  • Procurement

  • Finance

SalesIntel explicitly positions its data around buying committees and identifying multiple relevant people inside an account.

Disburse can also identify one or several personas depending on the request.

For example:

“Find the Head of Sales at this Australian SaaS company.”

Or:

“Find the founder, Head of Sales and Head of Operations at these companies.”

Or:

“Find companies similar to this customer, then identify the Managing Director at each.”

That matters because there is no universal definition of a decision-maker.

The right person changes depending on:

  • What you sell

  • Company size

  • Department

  • Deal complexity

  • Buying process

How does Disburse find decision-makers?

Disburse lets you describe the person you want directly.

For example:

“Find the Head of Marketing at this Australian ecommerce company.”

Or:

“Find CFOs at Australian professional-services firms with 100 to 500 employees.”

Or:

“Find founders of Singaporean cybersecurity companies with 20 to 100 employees.”

A request can include criteria such as:

  • Job title

  • Seniority

  • Job function

  • Industry

  • Employee count

  • Revenue

  • Location

  • Company specialty

  • Email availability

  • Phone availability

You can use the same approach whether you need:

  • One person

  • Ten people

  • Hundreds of decision-makers

  • Thousands of prospects

The interaction does not change much as the size of the request grows.

How does SalesIntel find decision-makers?

SalesIntel uses detailed people and company search combined with broader account intelligence.

Its database includes:

  • Job titles

  • Seniority

  • Business emails

  • Mobile direct dials

  • Firmographics

  • Technographics

  • Intent signals

Its wider platform is also designed to help users identify:

  • Buying committees

  • Relevant stakeholders

  • Account-level decision-makers

SalesIntel’s RevDriver Chrome extension can also support research across browser-based sales workflows.

For sales teams that already have target accounts and want detailed account-by-account research, this can be a strong approach.

Can Disburse find one specific decision-maker?

Yes.

You do not need to define a whole market or build a large prospect list.

You can ask:

“Find the CEO of this company.”

Or:

“Find the Head of Sales at this business.”

Or:

“Find the person responsible for operations at this Australian logistics company.”

This is important because not every prospecting task begins with an ICP.

Sometimes you simply need the right person at one account.

Can SalesIntel find one specific person?

Yes.

SalesIntel can also be used for individual contact research.

Its browser workflow is particularly useful when a rep is already looking at:

  • A company

  • A professional profile

  • A target account

and wants relevant contact information.

Single-contact research is therefore not a meaningful dividing line between the platforms.

Both can do it.

Which is better if you know the company but not the person?

Both are capable.

With Disburse, you can describe the role directly.

For example:

“Find the Head of Operations at this company.”

Or:

“Find the senior person responsible for sales at this business.”

SalesIntel can search contacts using:

  • Job function

  • Seniority

  • Title

  • Account data

and can help surface several members of a buying committee.

If the account is large and several stakeholders influence the purchase, SalesIntel’s deeper account intelligence can be useful.

If the job is simply identifying the right persona and retrieving usable contact data, Disburse is likely more direct.

Which is better if you know the ICP but not the companies?

Disburse is particularly strong here.

Suppose you know:

“We sell to Australian B2B SaaS companies with 20 to 100 employees and normally target the founder.”

That can become:

“Find founders of Australian B2B SaaS companies with 20 to 100 employees.”

You do not need to build the company list first and identify the people separately.

SalesIntel can also create target lists using detailed firmographic and contact criteria.

It can additionally layer in:

  • Technographics

  • Buyer intent

  • Account intelligence

So the difference is workflow.

Disburse is particularly natural when your team already knows how it would describe its ideal customer in plain language.

Which is better for identifying entire buying committees?

SalesIntel has the stronger native proposition.

Its product is explicitly designed to help users identify multiple relevant stakeholders across the buying centre.

That can be valuable in complex B2B deals involving:

  • Several departments

  • Technical evaluation

  • Procurement

  • Finance

  • Executive approval

Disburse can also identify multiple personas at the same account.

For example:

“Find the CFO, Head of Operations and Head of IT at each of these companies.”

But SalesIntel goes further in positioning its product around:

  • Buying committee coverage

  • Account intelligence

  • Wider sales intelligence

For enterprise account mapping, that additional context can matter.

For simpler sales motions where you already know which one or two personas matter, Disburse may be enough.

Which is better for natural-language decision-maker search?

Disburse has the clearer advantage in how central natural language is to the workflow.

You can ask:

“Find founders of Australian SaaS companies with 20 to 100 employees.”

Or:

“Find Heads of Sales at Singaporean fintech companies.”

Or:

“Find the most senior operations person at these businesses.”

The request is written the way a salesperson would naturally describe the audience.

SalesIntel is more structured around:

  • Advanced filters

  • Account intelligence

  • Technographics

  • Intent

That can provide more control.

It can also be more setup than necessary for straightforward persona discovery.

Which is better for finding decision-makers at similar companies?

Disburse has a particularly natural workflow here.

You may already know one company that represents an ideal customer.

You can ask:

“Find companies similar to this Australian SaaS business, then find the founders at those companies.”

Or:

“Find similar companies in Australia and Singapore, then identify the Heads of Sales.”

The workflow becomes:

Good company → similar companies → relevant people

without manually defining every characteristic that makes the original account attractive.

SalesIntel also supports ICP modelling and account targeting.

So it can support similar-account workflows too.

The distinction is that Disburse makes the process particularly easy to express conversationally.

Which has better decision-maker accuracy?

SalesIntel has a strong case here.

It says its human-verified contacts are:

  • Reverified every 90 days

  • Approximately 95% accurate

It also reports lower but still high accuracy for email-verified records.

Those are vendor-reported figures, but the human-verification model itself is a genuine product differentiator.

Disburse should not claim universal superiority on accuracy without testing the same target audience.

The better comparison is to test both platforms against the people you actually need.

For example, take 100 Australian SaaS decision-makers and compare:

  1. Correct employer

  2. Correct role

  3. Correct seniority

  4. Email availability

  5. Phone availability

  6. Company information

  7. Overall match quality

That will tell you more than a general database-accuracy claim.

Which is better for phone-based decision-maker outreach?

Both can provide phone data.

SalesIntel has a particular strength in human-verified mobile direct dials.

That may be valuable for sales teams where cold calling is a major channel and phone accuracy has a high commercial value.

Disburse can also provide available direct and mobile phone information.

Available mobile numbers do not require another Disburse credit.

So the choice may depend on whether your team values:

Human verification

or:

Higher contact volume and simpler economics

more heavily.

Which is better for business emails?

Both can provide business email data.

SalesIntel’s verification model is a meaningful advantage when verified accuracy is the dominant buying criterion.

Disburse can return available business emails as part of the wider contact record.

If email sits inside a broader workflow involving:

  • Enrichment

  • Similar-company discovery

  • Persona finding

  • AI access

  • Higher contact volumes

then Disburse may offer the more practical overall workflow.

Can Disburse enrich existing decision-maker data?

Yes.

You do not need to rebuild an audience simply because some fields are missing.

For example, you can upload a CSV containing more than 2,000 existing contacts.

Existing identifiers such as email addresses can help match records and add available person and company information.

This can be useful for:

  • Existing prospect lists

  • Old CRM exports

  • Event attendee lists

  • Client-supplied records

  • Target-account files

  • Incomplete contact databases

Sometimes the right workflow is not:

Find new prospects

It is:

Make the prospects we already have more useful.

Can SalesIntel enrich existing data?

Yes.

This is one of SalesIntel’s stronger areas.

Its platform supports:

  • Contact enrichment

  • Account enrichment

  • Inbound enrichment

  • CRM enrichment

  • Scheduled data maintenance

It also integrates directly with major sales and marketing systems.

For larger organisations trying to maintain an entire CRM database over time, SalesIntel has deeper native infrastructure around data enrichment.

Disburse is particularly useful when enrichment is one of several data tasks rather than a dedicated enterprise data-hygiene program.

Which is better for technographic decision-maker targeting?

SalesIntel.

This is one of its clearest advantages.

SalesIntel allows teams to target businesses based on the technologies they use.

That matters when the person you need depends on the company’s technology environment.

For example:

“Find technology leaders at companies using Salesforce and AWS.”

For businesses whose ICP depends heavily on tech stack, SalesIntel has a stronger native proposition.

If your targeting mainly depends on:

  • Company size

  • Industry

  • Geography

  • Role

  • Seniority

  • Revenue

Disburse may already cover the core requirement.

Which is better for buyer intent?

SalesIntel.

Its platform combines contact data with intent and other account signals.

That helps answer two different questions:

“Who is the right person?”

and:

“Which of those people should we prioritise right now?”

Disburse is more focused on identifying and enriching B2B people and companies rather than supplying a native buyer-intent layer.

If timing signals are central to your prospect prioritisation, SalesIntel has the advantage.

Which is better for hard-to-find decision-makers?

SalesIntel has an interesting differentiator here:

Research on Demand.

If a contact is difficult to find, SalesIntel can use human researchers to help find or verify the information.

That can be valuable when your target market includes:

  • Highly specialised executives

  • Senior enterprise buyers

  • Niche industries

  • Difficult-to-source contacts

Disburse does not position itself around human research services.

Which is better for browser-based decision-maker research?

Both have Chrome extensions.

So browser access itself is not a clear differentiator.

The better comparison is what happens beyond the browser.

Can the platform:

  • Identify someone from a natural-language request?

  • Enrich an existing file?

  • Find similar companies?

  • Identify several personas?

  • Work through AI?

  • Connect through an API?

Those broader workflows are more useful when deciding between the two products.

Which is better for APAC decision-maker data?

Disburse is particularly relevant for APAC-focused workflows.

For example:

“Find founders of Australian B2B SaaS companies.”

“Find Heads of Sales at Singaporean fintech companies.”

“Find Managing Directors at New Zealand recruitment agencies.”

“Find the CFO at this Hong Kong professional-services company.”

SalesIntel also provides international data.

It should not be positioned as a US-only database.

For APAC buyers, the best approach is to test the actual markets and personas you need.

Compare:

  • Relevant decision-makers found

  • Title accuracy

  • Company accuracy

  • Email availability

  • Phone availability

  • Total usable records

  • Cost

Local performance is more valuable than headline global database size.

Which is better for small sales teams?

Disburse is likely easier for smaller teams.

Disburse pricing

Plan

Free

  • Monthly price:

    A$0

  • Monthly credits:

    50

  • Team members:

    1

Growth

  • Monthly price:

    A$20

  • Monthly credits:

    5,000

  • Team members:

    Up to 5

Scale

  • Monthly price:

    A$99

  • Monthly credits:

    50,000

  • Team members:

    Unlimited

Enterprise

  • Monthly price:

    Custom

  • Monthly credits:

    Custom

  • Team members:

    Custom

Searching is unlimited.

Available mobile numbers do not require additional credits.

SalesIntel takes a quote-based approach.

That model may work extremely well for larger organisations.

For a smaller team wanting to start immediately at a known price, Disburse is considerably easier to buy.

Which is better for larger GTM teams?

SalesIntel becomes much more compelling as the organisation becomes larger and more sophisticated.

Its strengths include:

  • Human-verified data

  • Technographics

  • Buyer intent

  • Buying committee coverage

  • Research on Demand

  • CRM enrichment

  • Enterprise workflows

  • RevOps functionality

These capabilities can be particularly valuable for:

  • Enterprise sales teams

  • RevOps

  • ABM programs

Disburse can still work at scale.

But it is especially attractive when the organisation wants its B2B data to fit into an existing stack rather than become the wider intelligence layer.

Which is better for agencies?

Disburse has a strong fit for agencies because each client can create a different decision-maker problem.

One client might ask:

“Find the Managing Director at these 50 Australian companies.”

Another:

“Find 1,000 Australian SaaS founders.”

Another may provide:

“A CSV containing 2,000 existing contacts that needs enrichment.”

Another may ask:

“These are our best clients. Find similar businesses and their Heads of Sales.”

The same platform can move between each request.

SalesIntel may make more sense for agencies serving enterprise clients that specifically need:

  • Technographic targeting

  • Human verification

  • Intent signals

  • Buying committee research

Which is better for recruiters?

Both can be useful.

SalesIntel’s:

  • Human verification

  • Research on Demand

may appeal to recruiters searching for difficult-to-find executives.

Disburse is particularly flexible for recruitment business development.

For example:

“Find Heads of People at Australian technology companies with 100 to 500 employees.”

Or:

“Find companies similar to our best recruitment clients and identify their Managing Directors.”

An existing database can also be enriched rather than rebuilt.

For recruitment firms moving between:

  • Market mapping

  • Business development

  • Enrichment

that flexibility can be useful.

Which is better for AI workflows?

Disburse has a particularly strong proposition here.

It provides REST and MCP.

An AI workflow can request:

“Find the CFO at this company.”

“Find 100 founders matching this ICP.”

“Enrich this uploaded dataset.”

“Find companies similar to these customers.”

“Identify the Head of Sales at each.”

SalesIntel also provides API access.

So its data can be incorporated into external software and workflows.

The distinction is that MCP and conversational B2B data access are more central to how Disburse is designed to work.

Which is easier to use?

For straightforward decision-maker discovery, Disburse is likely easier.

The user can simply describe the person they need.

SalesIntel provides significantly more intelligence that can be layered into the search.

That includes:

  • Firmographics

  • Technographics

  • Intent

  • Verification status

  • Account intelligence

Those dimensions are valuable when the sales process depends on them.

If they do not, they can also create more platform than the team needs.

Which is better for high-volume decision-maker data?

Disburse has a strong self-service proposition.

Plan

Free

  • Monthly price:

    A$0

  • Monthly credits:

    50

Growth

  • Monthly price:

    A$20

  • Monthly credits:

    5,000

Scale

  • Monthly price:

    A$99

  • Monthly credits:

    50,000

One credit represents one lead.

Available mobile numbers do not require extra credits.

SalesIntel uses a very different commercial model.

For a very large organisation, enterprise pricing and larger usage structures may be more attractive.

For a smaller or growing business that wants known pricing and significant volume without negotiating a contract, Disburse is easier to evaluate.

Where is SalesIntel stronger?

SalesIntel has several genuine advantages.

It is particularly strong for:

  • Human-verified contacts

  • Verified mobile numbers

  • Research on Demand

  • Technographic targeting

  • Technology spend intelligence

  • Buyer intent

  • Buying committee coverage

  • Ongoing CRM enrichment

  • Large GTM teams

  • Sophisticated ABM programs

If those capabilities are central to your sales process, SalesIntel has a strong case.

Where is Disburse stronger?

Disburse is particularly strong when the goal is to make decision-maker data easier to access and use.

You can start with:

  • One company

  • One person

  • A persona

  • An ICP

  • An existing CSV

  • A successful customer

  • A browser session

  • An AI prompt

  • An API request

From there you can find or enrich the relevant people and company data.

That flexibility is useful for teams that do not have one fixed prospecting process.

Disburse also offers:

  • Transparent self-service pricing

  • High contact volumes

  • REST

  • MCP

When should you choose SalesIntel?

SalesIntel is likely the better choice if:

  • Human-verified contact accuracy is a major priority

  • You need buying committee intelligence

  • Technographics matter

  • Buyer intent matters

  • You need Research on Demand

  • You run a larger sales or RevOps organisation

  • Ongoing CRM enrichment is important

  • You are comfortable with quote-based pricing

When should you choose Disburse?

Disburse is likely the better fit if:

  • You need to identify individual decision-makers

  • You also search for broader groups of people

  • You prefer natural-language search

  • You enrich existing contact and company data

  • You work with CSVs

  • You find similar companies

  • You identify personas within those companies

  • You prospect across APAC

  • You use a Chrome extension

  • You need REST

  • You want MCP

  • AI workflows matter

  • You already have a CRM and outbound stack

  • Transparent pricing matters

  • You need high self-service data volumes

SalesIntel vs Disburse: which is better for finding B2B decision-makers?

SalesIntel is a very strong option for organisations that want more than a name and contact details.

Its:

  • Human verification

  • Buying committee coverage

  • Technographics

  • Buyer intent

  • Research on Demand

give larger GTM teams a deeper intelligence layer around the people they are targeting.

That can be particularly valuable when sales cycles are complex and several stakeholders influence the deal.

But many B2B sales teams face a simpler problem.

They know the company they want.

Or they know the persona.

Or they know the ICP.

They simply need an easy way to move from that information to:

The right person + usable contact data.

Sometimes they already have the contacts and just need better information.

Sometimes they want to begin with a good customer, find similar businesses and identify the decision-makers inside them.

Disburse can handle all of those workflows without requiring the team to adopt a broader enterprise intelligence platform.

So:

Choose SalesIntel if you need deep buying committee intelligence, human verification, technographics and buyer intent.

Choose Disburse if you want a flexible and straightforward way to find and enrich the right B2B people across individual accounts, wider audiences and AI workflows.

For founders, agencies, lean sales teams and APAC-focused businesses, that simpler path from business question to usable decision-maker data can be a meaningful advantage.

Frequently asked questions

Can Disburse find B2B decision-makers?

Yes.

Disburse can identify decision-makers using criteria such as:

  • Role

  • Seniority

  • Company

  • Industry

  • Geography

  • Other ICP attributes

Can Disburse find one specific decision-maker?

Yes.

You can use Disburse to find one person, a small group or a much larger audience.

Can SalesIntel find buying committees?

Yes.

Buying committee coverage is one of SalesIntel’s stronger sales intelligence use cases.

Can Disburse find multiple personas at one company?

Yes.

Users can request several relevant roles at the same company or across a group of companies.

Which is better for finding decision-makers from an ICP?

Disburse is particularly strong when the ICP can be described naturally.

SalesIntel becomes stronger when the search also depends heavily on:

  • Technographics

  • Buyer intent

  • Wider account intelligence

Can Disburse enrich existing contacts?

Yes.

Existing contact and company lists can be enriched with additional available information.

Can SalesIntel enrich existing contacts?

Yes.

SalesIntel provides deeper CRM, contact and account enrichment workflows.

Can Disburse enrich CSV files?

Yes.

Uploaded CSVs containing thousands of contacts can be used as the starting point.

Can Disburse find similar companies?

Yes.

Disburse can identify companies similar to a target business and then find relevant decision-makers inside those companies.

Does SalesIntel support similar-company discovery?

Yes.

Its broader ICP and account-intelligence capabilities can support lookalike and high-fit account discovery.

Does Disburse have a Chrome extension?

Yes.

Does SalesIntel have a Chrome extension?

Yes.

Does Disburse provide business emails?

Yes.

Does Disburse provide phone numbers?

Yes.

Available direct and mobile data can be included.

Does SalesIntel provide mobile numbers?

Yes.

Mobile direct dials are part of its contact-data offering.

Which has better contact accuracy?

SalesIntel has a particularly strong verification proposition and reports around 95% accuracy for its human-verified contacts.

Actual performance should still be tested against the specific people and markets you target.

Which is better for technographic targeting?

SalesIntel.

Technographics are one of its clearest native strengths.

Which is better for buyer intent?

SalesIntel.

Buyer intent forms part of its wider sales intelligence proposition.

Which is better for APAC?

Disburse is particularly relevant for APAC-focused workflows.

SalesIntel also provides international coverage.

Buyers should test both against the specific APAC countries, industries and personas they target.

Which is better for small sales teams?

Disburse is likely easier to start with because it offers transparent self-service pricing and substantial monthly data allowances.

Which is better for larger GTM teams?

SalesIntel may be more compelling for larger teams that need:

  • Buying committee intelligence

  • Technographics

  • Human verification

  • Intent

  • CRM enrichment

Which is better for agencies?

Disburse is particularly useful for agencies moving between:

  • Individual decision-maker research

  • Wider audience creation

  • Enrichment

  • Similar-company workflows

Which is better for AI workflows?

Disburse has a strong AI-native proposition because it provides both REST and MCP.

Can Disburse replace SalesIntel for finding decision-makers?

For many decision-maker discovery and enrichment workflows, yes.

Disburse can cover:

  • Individual contact discovery

  • Persona search

  • Audience creation

  • Enrichment

  • Similar-company research

  • Browser workflows

  • REST

  • MCP

  • AI access

SalesIntel remains stronger when:

  • Human verification

  • Research on Demand

  • Technographics

  • Buyer intent

  • Enterprise buying committee intelligence

are central requirements.

Which should I choose?

Choose SalesIntel if you want a deeper enterprise sales intelligence layer around your decision-maker data.

Choose Disburse if you want a flexible way to identify, enrich and use B2B decision-maker data across natural-language, browser, API and AI workflows.

APAC Prospectinglead generationEnterprise SalesB2B Contact DatabaseRevOpsAI ProspectingNatural-Language SearchB2B DataSales ProspectingData EnrichmentBuyer IntentDisburseABMSales IntelligenceIdeal Customer Profile (ICP)